Analysis
How New Mexico's cannabis market actually moves
How the market works over time: demand, saturation, churn and concentration across every month since April 2022, with Census population and income and DOH patient counts joined in. For a single month's numbers, see Market. For individual stores and operators, see the Leaderboard and Brands.
Demand
More shoppers, or bigger baskets?
Year-over-year change in transactions vs. average ticket, statewide
Average ticket
Dollars per transaction
Seasonality
Typical month vs. average (100), statewide 2022–26
Medical's shrinking slice
Medical share of sales
Medical program patients
Active enrolled patients (NM DOH)
Saturation
Where demand outruns stores
Counties with 2,000+ adults: stores per 10k adults (21+) vs. annual sales per adult · bubble = sales · dashed lines = state average · hover for details
How crowded is it?
Active stores by number of competitors within 1 mile
The Texas border effect
Share of statewide sales from stores near the Texas line
Estimated excise tax
Adult-use sales × state excise rate (medical is exempt)
Churn
Openings vs. closures
Stores that started or stopped reporting sales each month · ownership changes at the same address
Active locations
Stores reporting sales
Survival by opening year
Share of stores still reporting after 6, 12, 24 and 36 months
Ramp-up
Median monthly sales by months since opening (stores opened after Apr 2022)
Consolidation
Top-10 brands' and chains' share of sales (chain = 3+ locations)
Steady vs. volatile stores
How much each store's monthly sales swing (last 12 months)
Compare places
Index columns compare with the state average (100). Density index = stores per adult; spend index = annual sales per adult. High spend with low density suggests an under-served market. Cities that aren't Census places use their ZIP areas.